Comic Con 2015, Dubai. Our client, Shop and Ship wanted its booth to stand out. Quite a task, given the noisy, gargantuan, over-the-top, anything-goes, colourful nature of the event. And therein lay the idea. Offer fans who’ve been tramping from … Read More
Below are two of the many things we learned in a Digital Overview Workshop.
It took the telephone 78 years to reach 50 million users and Kim Kardashian’s derrière reached 50 million people in a matter of minutes. That’s the power … Read More
Once we zeroed in on ‘surprise’ as the Birdie brand promise, there was little we could do but give the glad eye to the tweaked Birdie logo.
The transformed ‘e’ captures all the emotions we feel when we are surprised, … Read More
The premise for our premises’ interiors was the Birdie brand promise: Surprise!
And it all began with a revamped Birdie logo (more about this in a separate post).
Credits: Naval. Aided and abetted by Emran. Illustrations from the fertile muscular imagination of … Read More
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