ACWA
Power
VERTICAL
Renewable Energy
MARKET
KSA / UAE
YEAR
2024
At COP29, ACWA Power aimed to make a bold impact—both on-ground and online—by showcasing its leadership in energy and water sustainability.
With over 3 million impressions, 60K+ engagements, and 80+ social media posts, we crafted a comprehensive strategy that seamlessly connected physical presence with digital influence.
From compelling video content to large-scale venue branding and real-time social media engagement, we ensured ACWA Power’s message resonated far beyond the event itself.
With over 3 million impressions, 60K+ engagements, and 80+ social media posts, we crafted a comprehensive strategy that seamlessly connected physical presence with digital influence.
From compelling video content to large-scale venue branding and real-time social media engagement, we ensured ACWA Power’s message resonated far beyond the event itself.
Challenge
Meets
Opportunity
With a lack of structured event coverage and no defined social media or performance strategy, ACWA Power risked missing a key opportunity to drive awareness at COP29.
The challenge was twofold: ensuring strong on-ground visibility while effectively reflecting this impact on digital platforms. By developing a multi-channel awareness strategy, we bridged this gap—leveraging storytelling, performance marketing, and strategic content deployment to maximise visibility, engagement, and brand recall.
The challenge was twofold: ensuring strong on-ground visibility while effectively reflecting this impact on digital platforms. By developing a multi-channel awareness strategy, we bridged this gap—leveraging storytelling, performance marketing, and strategic content deployment to maximise visibility, engagement, and brand recall.
RESULTS & METRICS
3M+
Impressions
60k+
Engagement
80+
Social Media Posts
How
We Did It
A Multi-Touchpoint Approach
Our strategy combined branding, content, and performance marketing to establish ACWA Power as a key voice at COP29. We executed:
Our strategy combined branding, content, and performance marketing to establish ACWA Power as a key voice at COP29. We executed:
- High-impact digital content – Social media posts in both English and Arabic, tailored for engagement and brand awareness.
- Performance marketing – Leveraged multiple platforms to amplify event coverage while optimising cost efficiency.
- Video content production – Developed long-format videos covering Water, Energy, Human Resources/Talent, and Finance, featured at ACWA Power’s booth.
- Live coverage – Rapid-response content deployment capturing key moments, panel discussions, and brand messaging in real time.
- Outdoor branding – Stand and venue branding at COP29, with additional presence at Baku airport and across the city.
WHEN &
WHERE
We executed this across three key channels to ensure maximum reach—creating dedicated content for both conversion and awareness.
ACWA Power’s messaging was strategically amplified across its social media platforms, while its physical branding at the venue, airport, and throughout Baku reinforced its presence at every touchpoint.
The synergy between digital and on-ground efforts ensured that ACWA Power’s impact at COP29 was both unmissable and unforgettable.
ACWA Power’s messaging was strategically amplified across its social media platforms, while its physical branding at the venue, airport, and throughout Baku reinforced its presence at every touchpoint.
The synergy between digital and on-ground efforts ensured that ACWA Power’s impact at COP29 was both unmissable and unforgettable.
Get in touch
We’re always eager to tackle new challenges and build meaningful
partnerships. Reach out to discover how we can drive impactful results
together.
