ACWA
POWER
VERTICAL
Digital Campaign
MARKET
KSA / UAE
YEAR
2024
For Saudi National Day, we crafted a campaign that amplified the message of unity, achieving over 33 million video impressions.
Challenge
Meets
Opportunity
The goal was to create a campaign that truly resonated with the people.
We needed to break through the noise and create something that sparked pride and unity.
By focusing on Saudi Arabia's ongoing progress, we saw an opportunity to connect with the audience on a deeper level, amplifying the celebration with powerful storytelling and emotional engagement.
We needed to break through the noise and create something that sparked pride and unity.
By focusing on Saudi Arabia's ongoing progress, we saw an opportunity to connect with the audience on a deeper level, amplifying the celebration with powerful storytelling and emotional engagement.
RESULTS & METRICS
33M+
Video impressions
14M+
Video views
2M+
Engagement
How
We Did It
Our approach was rooted in strategic storytelling. We first conceptualized and developed a TVC script that encapsulated the spirit of Saudi National Day, blending creativity with strategy.
To complement this, we created engaging collaterals such as WhatsApp stickers, social media posts, and greetings.
A multi-platform strategy was deployed across five key channels to maximise visibility and ensure cost-efficient results. This comprehensive approach allowed us to increase both reach and engagement in the target market.
To complement this, we created engaging collaterals such as WhatsApp stickers, social media posts, and greetings.
A multi-platform strategy was deployed across five key channels to maximise visibility and ensure cost-efficient results. This comprehensive approach allowed us to increase both reach and engagement in the target market.
WHEN &
WHERE
The campaign was strategically executed across Meta, Instagram, and YouTube, leveraging the strengths of each platform.
Meta and Instagram focused on broad reach and engagement, while YouTube played a crucial role in delivering compelling video content to drive awareness and conversions.
By segmenting content for different campaign phases—awareness and conversion— we ensured a seamless user journey, maximizing impact across all touchpoints.
Meta and Instagram focused on broad reach and engagement, while YouTube played a crucial role in delivering compelling video content to drive awareness and conversions.
By segmenting content for different campaign phases—awareness and conversion— we ensured a seamless user journey, maximizing impact across all touchpoints.
Get in touch
We’re always eager to tackle new challenges and build meaningful
partnerships. Reach out to discover how we can drive impactful results
together.
