BOB
Finance
VERTICAL
Finance
MARKET
Lebanon
YEAR
June 2024 - Present
We accelerated the growth of a new fintech brand in Lebanon, driving 180K+ app installs and establishing a strong market presence from the ground up.
Challenge
Meets
Opportunity
Launching a fintech app in Lebanon meant building brand awareness, driving user adoption, and earning trust in a competitive market. The goal was not just to introduce the app but to ensure meaningful engagement.
With a multi-channel performance strategy and a communication plan tailored to the local audience, we created an opportunity for rapid user acquisition and lasting brand recognition.
With a multi-channel performance strategy and a communication plan tailored to the local audience, we created an opportunity for rapid user acquisition and lasting brand recognition.
RESULTS & METRICS
180K+
App installs
90M+
Impressions
10M+
Engagement
How
We Did It
Our approach blended precision and scale, ensuring the fintech app gained traction in a competitive market. We developed a data-driven performance strategy, carefully selecting acquisition channels and optimizing each for maximum efficiency.
To create a lasting impression, we tailored content for different platforms, focusing on messaging that resonated with potential users at each stage of their journey.
High-frequency impressions reinforced brand recall, while strategic ad placements converted awareness into action, driving installations and engagement.
To create a lasting impression, we tailored content for different platforms, focusing on messaging that resonated with potential users at each stage of their journey.
High-frequency impressions reinforced brand recall, while strategic ad placements converted awareness into action, driving installations and engagement.
WHEN &
WHERE
The campaign was strategically executed across Meta, Instagram, and YouTube, leveraging the strengths of each platform.
Meta and Instagram focused on broad reach and engagement, while YouTube played a crucial role in delivering compelling video content to drive awareness and conversions.
By segmenting content for different campaign phases—awareness and conversion— we ensured a seamless user journey, maximizing impact across all touchpoints.
Meta and Instagram focused on broad reach and engagement, while YouTube played a crucial role in delivering compelling video content to drive awareness and conversions.
By segmenting content for different campaign phases—awareness and conversion— we ensured a seamless user journey, maximizing impact across all touchpoints.
Get in touch
We’re always eager to tackle new challenges and build meaningful
partnerships. Reach out to discover how we can drive impactful results
together.
